Sonia Hanfrey

With over 15 years in the data and analytics space, Sonia Hanfrey focuses on driving strategic growth through meaningful engagement. Known for turning complex propositions into clear, relevant content, she builds strong partnerships across commercial, technical, and customer teams—delivering campaigns and experiences that resonate with the right audience at the right time. Sonia’s work isn’t just about marketing, it’s about helping organisations have better conversations, make informed decisions, and move faster towards their goals.